Stella Archer

Creative Director, Web Designer

Over 25 years’ experience as a creative director and graphic designer including 12 years incorporating usability best practices into web and mobile application design. Excels at analyzing business needs, collaborating with clients, successfully selling ideas, inspiring teams and driving business goals. A collaborative and insightful leader, able to mentor and motivate cross-functional teams to perform above expectations. Thrives in an energetic and challenging environment, delivering superb creative work under tight deadlines.

Areas of Expertise

  • Developing creative strategy
  • Translating business requirements into effective creative solutions
  • Web and mobile application design and usability
  • UX analysis and design
  • Developing consistent brand and identity strategies, campaigns and extensions
  • Quality assurance testing and analysis
  • Project research and creative brief development

Skills and Experience

  • 8 years creative direction
  • 25 years experience in graphic design for print
  • 15 years experience in web including 5 years in mobile usability
  • Effective team leadership and collaboration with clients, programmers and designers
  • Unique combination of broad vision and attention to detail
  • Quality assurance testing and analysis

Technical Proficiencies


  • Adobe Photoshop CS5/6
  • Adobe Illustrator CS5/6
  • Adobe In Design CS5/6
  • QuarkXPress
  • Acrobat
  • Microsoft Office (PC/Mac)
  • WordPress
  • Omnigraffle
  • PowerPoint


  • Agile/lean UX design methods
  • User experience (UX) workshops
  • Responsive design for the Web
  • Preliminary wireframing and application flow development

Languages and Frameworks

  • HTML5/ CSS3
  • JavaScript
  • ActionScript (flash)
  • WordPress


  • Photography – film / digital SLRs
  • Macintosh platform
  • Windows platform
  • Flatbed scanners

Recent Projects

Growing Connections: Strategy Document (2013)

The Ministry of Agriculture required a set of strategies and a development roadmap for their AgriFoodBC Growing Connections online service.

As lead researcher and contributing author of the strategy document AgriFoodBC Growing Connections: Strategy and Roadmap, Stella:

  • Analyzed key audiences and audience needs
  • Conducted surveys and interviews at stakeholder events
  • Performed analysis and prepared research results
  • Recommended a content strategy incorporating research results and trends in local and organic food movements throughout North America Website (2012)

The BC Ministry of Jobs, Tourism and Innovation required the integration of several standalone labour market-related web sites into a single one-stop integrated site –

As creative director, Stella contributed the following:

  • Leading the business research and working with clients and subject matter experts to develop creative strategy to meet project goals
  • Coordinating usability analysis, persona development and wireframes with heuristics contractor
  • Leading creative team to develop a fresh, user-centric design
  • Leading brand and identity strategy including extensions to province-wide promotional campaign tour and custom social media presence
  • Collaborating with other teams to ensure branding was consistent and well represented on the WorkBC umbrella site and in line with the B.C. government’s graphical standards specifications

View Project


Work BC Job Search (2011 – 2012)

WorkBC Job Search is a powerful free job search portal that centralizes job listings and includes jobs entered in the system as well as those scraped from external job boards like Workopolis, Monster and company websites.

As creative director on the project, Stella:

  • Led the business and usability research and worked with client and subject matter experts to develop a creative strategy to meet business objectives
  • Led a series of design workshops; collaborated with clients and stakeholders using the feedback to propel design and development iterations
  • Coordinated the transition of Jobs BC to the Work BC umbrella site ensuring brand and user experience consistency
  • Led the development of a graphic standards guide including site branding specifications and design style guide

View Project

Visit WorkBC Jobs

Build a Career Smartphone App (2010 – 2011)

The Ministry wanted to build an innovative, fun, interactive smartphone application, targeted at young adults (ages 15-25). Netscribe designed and developed Build a Career, a cross-platform smartphone application that helps youth explore career choices through an interactive and immersive user experience.

As the creative lead, Stella contributed the following:

  • Research, analysis and collaboration with focus groups of target audiences and client to ensure all business goals were met
  • Research and development of creative strategy and brief
  • Led the creative team in the development of application storyboards, wireframes and application flows
  • Collaborated with technical team to ensure viability of all creative efforts
  • Led creative team with development of original UI design that exceeded business goals, UI customized for iOS, Android and Blackberry formats
  • Product branding and identity including extensions to province-wide promotional campaign tour and custom social media presence

Trade and Invest BC Website (2009 – 2011)

B.C.’s official trade and investment website,, allows B.C. companies and communities to access information on international market
opportunities, to connect with international investors and to match buyers and sellers.

As creative director Stella:

  • Collaborated directly with senior executive to develop site strategy and design look and feel
  • Successfully united five standalone websites into a single integrated site
  • Developed the creative brief that provided the basis for an information architecture that met business goals
  • Led the design iterations through storyboards, mockups and site prototypes
  • Produced the graphic standards specifications guide and graphic assets for the site
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