Twavel

“Twavel plays two important roles. First, it allows users to easily calculate the CO2 emissions that are associated with their travel choices. Second, it allows friends and colleagues to compare their CO2 travel footprints, enhancing motivation to find less polluting travel choices. Highly recommended!”
– Doug McKenzie-Mohr, Ph.D.

Twavel was developed in 2008-2009 and was released into the Apple App Store in April 2009. Aimed primarily at the youth market, even today it remains unique among smartphone apps in the way it combines an immersive, game-like experience with community-based social marketing design principles and environmental goals.

Creative, innovative, compelling

Twavel was developed in 2008-2009 and was released into the Apple App Store in April 2009. Aimed primarily at the youth market, even today it remains unique among smartphone apps in the way it combines an immersive, game-like experience with community-based social marketing design principles and environmental goals.

Twavel is the iPhone application that makes it fun for you to make green travel choices and shows how even the little differences you make soon add up to a significant benefit to our environment. Track your travel choices and see how much CO2 you can reduce! Share tips on low-emission living with like-minded people through Twavel’s built-in social networking tool: the Community Wall. Track your travel choices and see how much of a reduction you can make, all the while earning points you can use to buy your Twibble cool accessories.

Twavel offers a fun way to enable a dialogue about climate change. Let your kids add your daily trips in Twavel so they can learn about reducing carbon emissions while caring for their Twibble.

Sharing is caring

Share tips on low-emission living with like- minded people through Twavel’s built-in social networking tool: the Community Wall. Track your travel choices and see how much of a reduction you can make, all the while earning points you can use to buy your Twibble cool accessories.

Details

Audience
Youth and families with young children

Date
2009

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